How Green are Super Bowl XLVII Official Sponsors?

After reading and writing about Greening Super Bowl XLVII, I wondered, “how green are the official sponsors?” so I decided to try to find out.

NFL Super Bowl XLVII ImageSuper Bowl XLVII Official Sponsors

The 19 official sponsors for Super Bowl XLVII are shown on the New Orleans Host Committee (NOHC) website. I checked out each sponsor’s website to learn about their organization, aligned them with an industry, and created the following list.

Chemical (1)
  • BASF – is a global chemical company.
Energy, Oil, and Gas (4)
  • Chevron Corporation – is a global energy company with worldwide oil and natural gas operations, makes fuels and petrochemicals, mines for coal, and generates power.
  • Edison Chouest Offshore – operates a fleet of vessels that support U.S. Gulf of Mexico deepwater oil operations.
  • Entergy LogoEntergy Corporation – owns and operates power plants, delivers electricity to AR, LA, MS, and TX, and is one of the nation’s largest nuclear generators.
  • Schlumberger Limited – provides services, products, tools, and equipment to oil and gas companies around the world.
Financial Services (1)
  • Chase – owned by JPMorgan Chase & Co., provides consumer and commercial banking services. 
Food and Beverage (4)
Healthcare (1)
  • Peoples Health – provides Medicare healthcare to residents of southeast Louisiana.
Media (2)
Mining (1)
Non Profit (1)
  • Team Gleason LogoTeam Gleason – is a nonprofit dedicated to generating awareness and raising funds to find a cure for Amyotrophic Lateral Sclerosis (ALS). Founder, Steve Gleason, a former New Orleans Saints football player, has ALS.
Travel (3)
Technology (1)
  • Verizon – is a global communications company that provides broadband, video, and other wireless and wireline services.

Super Bowl XLVII Official Sponsor Activities & Events

In seeking information about sponsor involvement in Super Bowl XLVII activities and events, I searched their websites and the Internet. Below are some highlights.

BASF employee volunteers joined Habitat for Humanity of Greater Baton Rouge and other Super Bowl sponsors on Feb. 2 for “Super Saturday of Service”, building and renovating houses for several families in need.

Bud Light temporarily converted a 200-room New Orleans hotel into “Bud Light Hotel” to provide a hotspot for fans.

Chevron Corporation acted as the NOHC’s volunteer services partner for the 8,000 or so volunteers needed to pull off the Super Bowl.

Entergy Corporation collaborated with the NOHC and Center for Climate and Energy Solutions on a carbon offset program and presented an emerging business program to increase procurement opportunities for local small, minority and women-owned enterprises.

Louisiana Seafood and Zatarain’s teamed up to serve Louisiana seafood to thousands of media personnel at the Media Center and sponsored the Taste of the NFL fundraiser.

Pepsi sponsored several events including the halftime show featuring Beyonce and a halftime countdown of fan-submitted photos.

Team Gleason hosted a charity flag football game between ex-NFL players and a squad of wounded warriors. In January, Chase announced a $350,000 grant to help build The Team Gleason House for Innovative Living.

Verizon sponsored Verizon Super Bowl Boulevard, a free 4-day event hosted on the grounds of Audubon Institute’s Woldenberg Park. The event featured local musicians, food and drink, live TV broadcasts, and fan activities.

In Summary

The official sponsors ran the gamut from offshore drilling to healthcare. None of the sponsors are green companies per se, although some make products that are used in green products or services. Some have substantial environmental and social responsibility programs. A few sponsors and other organizations helped to put a green tinge on Super Bowl XLVII. Sponsor financial, personnel, technology, product, and expertise contributions helped make the Super Bowl possible.

Using my smartphone stopwatch, I estimated about 60 minutes of commercials were aired during the Super Bowl XLVII broadcast of approximately 4 1/4 hours (almost 25%).

Super Bowl XLVII Final Score: Baltimore Ravens – 34 vs. San Francisco 49ers – 31

Business sponsorship seems to be a way a life for sporting events regardless of if it is a kid’s soccer game, the NFL Super Bowl, or the Olympic Games.

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Author: Linda Poppenheimer

Linda researches and writes about environmental topics to share information and to spark conversation. Her mission is to live more lightly on Earth and to persuade everyone else to do the same.

One thought on “How Green are Super Bowl XLVII Official Sponsors?”

  1. You seem really torn on this post? Like you’re not sure if the companies are just white-washing their evils… or actually doing some good. (?)

    I’d be interested to hear your personal “biased” opinions! 🙂

    LOL but I do understand you are trying to provide the facts and let readers reach their own conclusions. Mine is: “a whole lot of white-washing” going on.

    However there is something almost optimistic in that… the fact that these companies feel some/any pressure at all to do some stuff to mitigate their negative images… means perhaps there is some hope after all???

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