Greening the NFL – Fans

NFL fans have at least two things in common. We like football and we need a habitable planet to live on. If the NFL mobilized its huge fan base to Go Green, imagine what we could accomplish.

Fans attending games can avail themselves of gameday events like electronic recycling, participate in stadium waste reduction programs, and enjoy an organic grilled veggie wrap. This is perhaps when and where team and stadium efforts to go green are the most visible.

Due to the dearth of NFL stadiums in my area, I took to the Internet to conduct my research on the NFL’s efforts to green its fans.

Greening Fans Online

NFL Reduce. Reuse. RecycleMillions of NFL fans visit NFL.com and team websites each month1 which provides the NFL with an excellent opportunity to promote its Go Green message along with the latest news and stats.

Unfortunately, information about green initiatives and green stadium improvements is almost nonexistent on team, stadium, and NFL websites. This is the case even for teams and stadiums that have received a lot of press about their green efforts.

Only 6 of 32 teams have any sort of go green webpage (Atlanta, Denver, Houston, Minnesota, Philadelphia, and St. Louis) and most of them are weak. Seattle and San Francisco, teams based in treehugger cities, scored zero for green messaging.

4 stadium websites provided information about green practices and infrastructure (Georgia Dome, MetLife Stadium, Sports Authority Field at Mile High, and University of Phoenix Stadium).

NFL.com contained one post from 2011 entitled NFL Green.

Atlanta Falcons

Atlanta Falcons Green InitiativeThe Atlanta Falcons is the only team website with a “Green Initiative” link on their homepage. Granted it’s at the bottom in between the Miller Lite and Ticketmaster links, but it is there. In my opinion, although it is not great, the Falcons have the best green page.

Fans visiting the “Green Initiative” page can learn about actions the team is taking to reduce their environmental impact, watch short videos featuring team players getting “green infractions,” and obtain information on what they can do to go green.

Greening Fans on TV

17,303,347 fans attended NFL games in 20122 while 200,000,000 watched them on TV3. Gameday green practices and events are good and can help educate fans on green issues and learn green habits, but television clearly has the ability to reach far more fans.

I consistently watch NFL games on TV during the regular season and the playoffs, and never miss the Super Bowl. I have yet to see a Go Green ad, heard an announcer promote going green, or seen a TV interview on the topic. Have you?

The NFL is missing a huge opportunity to engage hundreds of millions of NFL fans on a mission that is essential to everyone on the planet.

Greening NFL Fans – Let’s Take Action

Imagine an NFL game with no fans sitting in the stands booing and cheering. What if no one tuned into Monday Night Football? Without fans, there is no NFL. Fans have power and influence.

For instance, it was not all that long ago the NFL realized women are football fans too. Not only do we have women sideline reporters, we are starting to see women in the broadcast booth (finally). More ads aired during NFL games are aimed at women. Teams have fan clubs for women. You get the picture.

As another example, take stadium food. Along with the beer, soda, and junk food expected at a football game, fans can now opt for organic, vegetarian, and locally grown food in many stadiums. These food choices are available today because fans demanded it.

Raider Nation - The Next GenerationWhy should the NFL Go Green?

This photo slideshow entitled, “Raider Nation – The Next Generation” says it all. (click the photo to view slideshow)

I am disappointed my favorite team, the Oakland Raiders does not have a Go Green page nor does O.co Coliseum. So, I sent an email to the Raiders asking for information on their green initiatives. I did not receive a reply.

NFL fans, let us take action. Let us tell the NFL we demand they Go Green and let us Go Green ourselves. Every action counts.

Related Posts

References

  1. Quantcast Corporation – NFL.com Rank and Traffic
  2. The road to $25 billion, by Daniel Kaplan, Sports Business Journal, January 28, 2013
  3. NFL 2012 TV Recap – NFL Communications, January 3, 2013 (link invalid as of October 2015)

Resources

Greening the NFL – Teams and Stadiums

Besides wondering if the Raiders will ever win another Super Bowl, the start of the NFL season got me thinking, “how green are NFL teams, stadiums, and fans?”

I decided to investigate. This first of two posts is focused on NFL teams and stadiums and the second on NFL fans.

NFL teams and stadiums are businesses and like any for-profit business, their goal is to make money. The two most likely motivators for NFL teams and stadiums to implement green practices and make green infrastructure improvements are money and good public relations. Let us talk money.

The National Football League is a Money Making Machine

With the exception of the publicly owned Green Bay Packers, NFL teams are owned by ultra-wealthy individuals or small groups. Three stadiums are owned by team owners (Washington, New England, and Miami). Cities, counties, and states own the balance of stadiums and lease them to the teams.

Gillette Stadium Home of the New England Patriots
Gillette Stadium – New England Patriots

NFL revenue sources include media deals (50% or more of total revenue), ticket sales, parking, and concessions, licensing and merchandise (hats, t-shirts, electronic games), sponsorship (think Pepsi, Bud, McDonalds), and stadium naming rights (e.g. Gillette Stadium, home of the New England Patriots).

According to the Sports Business Journal, the NFL raked in $9.5 billion in revenue in 2012.1 Forbes reported that during the 2012 season average operating income (earnings before interest, taxes, depreciation, and amortization) was up 7% from 2011 to $44 million.2

The Dallas Cowboys franchise, owned by Jerry Jones, has an estimated value of $2.1 billion and was ranked by Forbes as the 5th most valuable sports team in the world. All but 2 of the NFL’s 32 teams ranked in the top 50 (they were 51 and 52).3

Clearly, the NFL is a money-making enterprise.

Greening NFL Teams and Stadiums

Do the billionaire NFL team owners care about saving a few million bucks here and there by greening their own operations? Maybe, maybe not, but I cannot imagine them being opposed to good PR.

NFL stadium owners have a lot to gain both financially and environmentally by implementing green practices and making green infrastructure improvements. Putting on an NFL game for 70,000 fans requires huge amounts of electricity, gas, water, food, drink, paper, and plastic. Those 70,000 people generate a mountain of waste. Even though there are only 8 to 12 NFL games played in home stadiums each year, stadiums host other events and must keep their baseline facility running on off days.

Expertise and money are available to NFL teams and stadiums that want to go green. The Green Sports Alliance, Natural Resources Defense Council, and United States Green Building Council provide technical advice and best practices. Corporate sponsors and other companies contribute personnel and funding to support green programs and pay for green building improvements.

Greening Teams

Some NFL teams are greening their operations, offices, and training facilities by installing energy efficient light bulbs and motion sensors, purchasing recycled content paper and plastic, using green cleaning products, recycling, and switching from paper to online marketing materials. Some teams are purchasing carbon offsets for travel and Renewable Energy Certificates (RECs) to offset energy use.

Green Stadium Operations

In 2011, Soldier Field, home of the Chicago Bears, became the first NFL stadium to receive LEED-EB certification.4 LEED (Leadership in Energy and Environmental Design) is a green building rating system created by the United States Green Building Council. The EB stands for existing building. LEED-EB certification recognizes existing buildings not only for their green building features but also for maintaining green daily operations. A truly green building is green throughout its lifecycle.

The short video below shows some of Soldier Fields’ green features such as energy efficient lighting, building automation controls, green parking garage roof, electric vehicle plug-in stations, dual flush toilets, recycling, and sustainable landscaping.

Stadium Renewable Energy

In a recent interview with GreenSportsBlog, Christina Weiss Lurie, co-owner of the Philadelphia Eagles, talked about the team’s Go Green campaign which was launched when Lincoln Financial Field opened in 2003. It began with recycling and expanded from there. The stadium now has 11,000 solar panels and 14 wind turbines that provide 30% of its power needs. The balance is purchased through Renewable Energy Credits.5

Lincoln Financial Field Solar Panels and Wind Turbines - Photo: NRG
Lincoln Financial Field – Philadelphia Eagles

Renewable energy is the low-hanging fruit for NFL stadiums. Energy companies are willing to pay for solar panel and wind turbine installations to get their name and product in front of the public. The stadium benefits from reduced energy costs, the team saves money and gets good PR, and the reduction in greenhouse gas emissions is good for the planet.

Two Stadiums in One

In 2009, MetLife Stadium, home to the New York Giants and New York Jets, partnered with the U.S. EPA.6 The teams and stadium owner committed to incorporating environmentally friendly materials and methods into the construction of the new stadium that opened in 2010 and to build green practices into its daily operation.

MetLife Stadium Light Rail
MetLife Stadium – New York Giants and New York Jets

Tons of construction materials and waste were diverted from landfills and reused on site or recycled during construction of the new stadium and demolition of the old one. Native plants, waterless urinals, and low flow plumbing fixtures reduce water use. A solar panel and LED lighting ring around the stadium is energy efficient and changes color depending on which team is playing. Waste is reduced through recycling and composting programs. A light rail line brings fans right to the stadium. 7, 8

The environmental impact of renovating or building a new stadium is significant and must be included when evaluating its “greenness.” MetLife Stadium which houses two teams instead of just one is perhaps the greenest of all NFL stadiums.

Greening NFL teams and stadiums seem to be in the early stages with some teams “getting it” more than others. We’ll explore greening NFL fans in the next post.

Related Posts

References

  1. The road to $25 billion, by Daniel Kaplan, Sports Business Journal, January 28, 2013
  2. The Most Valuable NFL Teams, by Mike Ozanian, Forbes, 08/14/13
  3. Real Madrid Tops The World’s Most Valuable Sports Teams, by Kurt Badenhausen, Forbes, 07/15/13
  4. Soldier Field – LEED Certification
  5. The GSB Interview: Christina Weiss Lurie, Minority Owner – Philadelphia Eagles, President – Eagles Youth Partnership, Eagles Social Responsibility, by Lew Blaustein, GreenSportsBlog, September 9, 2013
  6. EPA, New York Giants and New York Jets Team Up to Make New Meadowlands Stadium a Beacon of “Green”, U.S. EPA News Release, 06/01/2009
  7. MetLife Stadium – Your Stadium / Sustainable Stadium
  8. NFL Season Opener Under the Solar-Powered Light, by Amy Sinatra Ayres, National Geographic, September 5, 2012

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