Bioneers 2013 Conference – Turning Vision into Action

Have you ever been to a business conference where presenters not only cried on stage but weren’t ashamed of crying? Bioneers is an annual conference unlike any you have ever attended.

Bioneers is not a business conference per se, at least not in the traditional sense. Attendees won’t hear speakers talk about how to increase sales or improve employee engagement. There are no workshops on how to effectively use Internet ads or find hidden profit dollars.

The Bioneers conference brings together people across the spectrum of humanity to work on the business of restoring and sustaining the planet we live on. Presenters do tear up and so do attendees.

What is Bioneers?

Bioneers is a nonprofit organization founded by Kenny Ausubel and Nina Simons in 1990. Kenny coined the term Bioneers.

2013 Bioneers National Program National Cover - The Inquiry of Gaia ©Jo Whaley“Bioneers are social and scientific innovators from all walks of life and disciplines who have peered deep into the heart of living systems to understand how nature operates, and to mimic ‘nature’s operating instructions’ to serve human ends without harming the web of life. Nature’s principles—kinship, cooperation, diversity, symbiosis and cycles of continuous creation absent of waste—can also serve as metaphoric guideposts for organizing an equitable, compassionate and democratic society.”

I like to interpret the definition in its broadest sense. We can all be Bioneers.

A major Bioneers activity is an annual conference held in northern California. Beaming Bioneers organizations around the country host local conferences where attendees see and listen to the national speakers and performers via video and attend local workshops.

Central Coast Bioneers – Beaming Bioneers

2013 Central Coast Bioneers Program Cover - Beth AlexanderWe attended our first Central Coast Bioneers conference in October 2012. I read about the conference in the Sierra Club Santa Lucia Chapter newspaper and bought tickets for my spouse and me. We came away from the 3-day conference enlightened, inspired, and spurred to action. We actually did things we’d been thinking about. For instance, we bought a community supported agriculture share from the Los Osos Valley Organic Farm we had visited, and engaged A.M. Sun Solar to install solar panels on our roof.

Bioneers 2013 Conference – Turning Vision into Action

I bought our tickets for the 2013 Central Coast Bioneers conference almost as soon as the email announcement landed in my inbox. I started laughing when I saw the conference title Turning Vision into Action. We are still working on our list from last year, so I wondered what actions we would add to it after this year’s conference.

National Keynote Speakers and Performers

The keynote speakers and artists we watched via video were as diverse as their topics and performances. I was spellbound. A few of the many highlights included:

  • Janine Benyus describing biomimicry with such joyful enthusiasm I wanted to run outside and study a tree.
  • Phaedra Ellis-Lamkins talking about motherhood and leadership with tears running down her face. I felt a connection and understanding even though our worlds are far apart.
  • Alixa and Naima, the Climbing PoeTree duo, performing their spoken-word poetry and movement were beautiful and powerful, amazing.
Local Conference

Nina Simons - Bioneers Co-FounderWe were fortunate to have Nina Simons attend our local conference to share some stories in person. She is a gifted storyteller; she radiates warmth, joy, and genuineness. Nina talked about how humans are hard-wired for story. Information and facts do not change people’s minds. A more compelling story might. What she said resonated with me and is perhaps the most important thing I heard at the conference. I believe improving my storytelling ability will help me in my own work.

We attended workshops about co-ops, divesting investment portfolios of fossil fuels, electric car adoption, social and environmental implications of nanotechnology, and the flow of thinking in our minds. We bought several books, enjoyed music by local artists, and checked out the iFixit repair café.

It was another uplifting and thought provoking weekend.

We are thankful to Celia Mingus-Zaentz, Stacey Hunt, Michael Jencks, Amanda Smith, and all the volunteers for staging the Central Coast Bioneers conference. We are looking forward to attending again next year.

If you have not been to a Bioneers conference, mark your calendar for next October and check out the Bioneers website to find a Beaming Bioneers group in your area.

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Greening the NFL – Teams and Stadiums

Besides wondering if the Raiders will ever win another Super Bowl, the start of the NFL season got me thinking, “how green are NFL teams, stadiums, and fans?”

I decided to investigate. This first of two posts focuses on NFL teams and stadiums, and the second on NFL fans.

NFL teams and stadiums are businesses, and like any for profit business, their goal is to make money. The two most likely motivators for NFL teams and stadiums to implement green practices and make green infrastructure improvements are money and good public relations. Let’s talk money.

The National Football League is a Money Making Machine

With the exception of the publicly owned Green Bay Packers, NFL teams are owned by ultra wealthy individuals or small groups. Three stadiums are owned by team owners (Washington, New England, and Miami). Cities, counties, and states own the balance of stadiums and lease them to the teams.

Gillette Stadium Home of the New England Patriots
Gillette Stadium – New England Patriots

NFL revenue sources include media deals (50% or more of total revenue), ticket sales, parking, and concessions, licensing and merchandise (hats, t-shirts, electronic games), sponsorship (think Pepsi, Bud, McDonalds), and stadium naming rights (e.g. Gillette Stadium, home of the New England Patriots).

According to the Sports Business Journal, the NFL raked in $9.5 billion in revenue in 2012.1 Forbes reported that during the 2012 season average operating income (earnings before interest, taxes, depreciation, and amortization) was up 7% from 2011 to $44 million.2

The Dallas Cowboys, owned by Jerry Jones, have an estimated value of $2.1 billion and were ranked by Forbes as the 5th most valuable sports team in the world. All but 2 of the NFL’s 32 teams ranked in the top 50 (they were 51 and 52).3

Clearly, the NFL is a money making enterprise.

Greening NFL Teams and Stadiums

Do the billionaire NFL team owners care about saving a few million bucks here and there by greening their own operations? Maybe, maybe not, but I can’t imagine them being opposed to good PR.

NFL stadium owners have a lot to gain both financially and environmentally by implementing green practices and making green infrastructure improvements. Putting on an NFL game for 70,000 fans requires huge amounts of electricity, gas, water, food, drink, paper, and plastic. Those 70,000 people generate a mountain of waste. Even though there are only 8 to 12 NFL games played in home stadiums each year, stadiums host other events and must keep their baseline facility running on off days.

Expertise and money are available to NFL teams and stadiums that want to go green. The Green Sports Alliance, Natural Resources Defense Council, and United States Green Building Council provide technical advice and best practices. Corporate sponsors and other companies contribute personnel and funding to support green programs and pay for green building improvements.

Greening Teams

Some NFL teams are greening their operations, offices, and training facilities by installing energy efficient light bulbs and motion sensors, purchasing recycled content paper and plastic, using green cleaning products, recycling, and switching from paper to online marketing materials. Some teams are purchasing carbon offsets for travel and Renewable Energy Certificates (RECs) to offset energy use.

Green Stadium Operations

In 2011, Soldier Field, home of the Chicago Bears, became the first NFL stadium to receive LEED-EB certification.4 LEED (Leadership in Energy and Environmental Design) is a green building rating system created by the United States Green Building Council. The EB stands for existing building. LEED-EB certification recognizes existing buildings not only for their green building features but also for maintaining green daily operations. A truly green building is green throughout its lifecycle.

The short video below shows some of Soldier Fields’ green features such as energy efficient lighting, building automation controls, green parking garage roof, electric vehicle plug in stations, dual flush toilets, recycling, and sustainable landscaping.

Stadium Renewable Energy

In a recent interview with GreenSportsBlog, Christina Weiss Lurie, co-owner of the Philadelphia Eagles, talked about the team’s Go Green campaign which was launched when Lincoln Financial Field opened in 2003. It began with recycling and expanded from there. The stadium now has 11,000 solar panels and 14 wind turbines that provide 30% of its power needs. The balance is purchased through Renewable Energy Credits.5

Lincoln Financial Field Solar Panels and Wind Turbines - Photo: NRG
Lincoln Financial Field – Philadelphia Eagles

Renewable energy is the low-hanging fruit for NFL stadiums. Energy companies are willing to pay for solar panel and wind turbine installations to get their name and product in front of the public. The stadium benefits from reduced energy costs, the team saves money and gets good PR, and the reduction in greenhouse gas emissions is good for the planet.

Two Stadiums in One

In 2009, MetLife Stadium, home to the New York Giants and New York Jets, partnered with the U.S. EPA.6 The teams and stadium owner committed to incorporating environmentally friendly materials and methods into the construction of the new stadium that opened in 2010 and to build green practices into its daily operation.

MetLife Stadium Light Rail
MetLife Stadium – New York Giants and New York Jets

Tons of construction materials and waste were diverted from landfills and reused on site or recycled during construction of the new stadium and demolition of the old one. Native plants, waterless urinals, and low flow plumbing fixtures reduce water use. A solar panel and LED lighting ring around the stadium is energy efficient and changes color depending on which team is playing. Waste is reduced through recycling and composting programs. A light rail line brings fans right to the stadium. 7, 8

The environmental impact of renovating or building a new stadium is significant and must be included when evaluating its “greenness”. MetLife Stadium which houses two teams instead of just one is perhaps the greenest of all NFL stadiums.

Greening NFL teams and stadiums seem to be in the early stages with some teams “getting it” more than others. We’ll explore greening NFL fans in the next post.

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  1. The road to $25 billion, by Daniel Kaplan, Sports Business Journal, January 28, 2013
  2. The Most Valuable NFL Teams, by Mike Ozanian, Forbes, 08/14/13
  3. Real Madrid Tops The World’s Most Valuable Sports Teams, by Kurt Badenhausen, Forbes, 07/15/13
  4. Soldier Field – LEED Certification
  5. The GSB Interview: Christina Weiss Lurie, Minority Owner – Philadelphia Eagles, President – Eagles Youth Partnership, Eagles Social Responsibility, by Lew Blaustein, GreenSportsBlog, September 9, 2013
  6. EPA, New York Giants and New York Jets Team Up to Make New Meadowlands Stadium a Beacon of “Green”, U.S. EPA News Release, 06/01/2009
  7. MetLife Stadium – Your Stadium / Sustainable Stadium
  8. NFL Season Opener Under the Solar-Powered Light, by Amy Sinatra Ayres, National Geographic, September 5, 2012