Food Waste Reduction Challenge – Let’s Eat the Food We Buy

Would you toss a $10 bill in your garbage can every week? Probably not, yet millions of Americans spend that and more buying food and later throwing it away. 1

Growing crops and raising animals for food requires a massive amount of land, water, and energy, so does harvesting, processing, packaging, transporting, storing, selling, preparing, and disposing of it. Food loss and waste occur during every phase of food production and consumption including on farms, at processing plants, on the road, at stores and restaurants, and in our homes.

Crops Being Watered by Sprinklers

In 2012, 34.7 millions of tons of food ended up in U.S. landfills. At 21.1%, food made up the largest category of waste by weight. 2

When we fill up landfills with food instead of filling up people, we squander all the resources that went into producing it, waste its valuable nutrition, and throw away a huge amount of money.

It is up to each one of us to do our part in reducing food waste and we can begin today by figuring out how to stop wasting food in our own households.

Why Do People Waste Food?

If asked directly, I expect most if not all people would say they do not purposefully waste food; however, an enormous amount of food is indeed wasted. This is a case of saying one thing and doing another. Clearly, our society views wasting food as an acceptable and perhaps unavoidable practice. I believe this is the root of the problem.

As we push our shopping carts around the grocery store or wander through the farmer’s market, I doubt anyone is thinking, “I wonder what food I can buy that I won’t eat and will eventually throw in the trash.” I believe we intend to eat the food we buy, but we chronically overbuy, prepare too much food, and are overly optimistic about what our family members or we will and can actually eat.

Woman Scraping Uneaten Food off Plate into Garbage Can

Extra food finds its way into our shopping carts. We grab a bunch of kale because we know we should eat it (even though we hate kale), we load up on hamburger because it is on sale (but forget to freeze part of it when we get home), or we pick up a baguette on the way to the checkout stand (adding it to the two loaves of bread already in our cart).

We do not want to run short of food at meals so we make extra, especially on special occasions when we anticipate people will want seconds or even thirds. At the end of meals, we scrape uneaten food into the garbage disposal or kitchen trash, and the un-served food either follows or is spooned into leftover containers and put in the fridge in hopes that someone else will come along and eat it.

Be honest, does any of this sound familiar?

Our Food Waste Reduction Challenge

Fortunately, my spouse is a dedicated leftovers eater, but we still waste food. A few days ago, I snapped some photos of food waste around our kitchen and later my spouse and I discussed how to avoid wasting food like this in the future.


Plate of Oranges with One Spoiled OrangeLast week, we bought a 5-pound bag of oranges at the farmer’s market. The grower does not spray the oranges with chemicals to extend their shelf life, which we appreciate, but the oranges began to spoil before we could eat them all. This is not the first time this has occurred. Our supposed savings for buying in bulk vanish when we end up putting rotten oranges in our composter.

We could start squeezing some of the oranges for juice, but we do not do that now and are unlikely to start. We decided to keep it simple and buy fewer oranges (duh).

Fresh Herbs

We enjoy cooking with fresh herbs but it is difficult to use them up before they dry out or spoil. Sometimes smaller bunches of herbs are available in plastic cartons but that seems more wasteful than wilted herbs ending up in the compost pail.

We could grow our own herbs and cut what we need, but honestly, we are not going to do that. Not buying fresh herbs seems too drastic. We decided to avoid buying fresh herbs sold in plastic cartons and redouble our efforts to use the herbs we do buy.

Salad Dressing

Open Hardly Used Salad DressingsIt was actually my salad dressing collection that prompted this post.

Several months ago in a quest to expand my salad dressing horizons, I bought a new flavor. It was okay but I did not really like it so I bought another bottle, then another and another. As I surveyed these open hardly used bottles, I realized this was a wasteful and costly practice. Technically, my salad dressing collection is not food waste yet, but it would be eventually.

We decided not to buy another bottle of salad dressing until we use all the bottles we currently have on hand, probably not on salads, but in marinades, sauces, and anything else we can dream up.

To make it fun, we will put a $5 bill in a jar on our kitchen counter every time we use up an old bottle of salad dressing. When it is all gone, we will treat ourselves with the money we saved.

Try Your Own Food Waste Reduction Challenge

Games are popular with people of every age and nowadays workplace learning is undergoing gamification in many companies. I believe games can be an effective way to help people learn and change their behavior by making it fun.

Whether you have kids at home or not, or live on your own, identifying and reducing food waste in your home can be educational and fun. Here are a couple of thought starters to get your creative juices flowing.

Food Waste Survey Game

Pink Piggy Bank on Top of Stack of CoinsObjective: to learn what food you throw away and how much it is worth.

Game Play: record each food item you dispose of for a month (a minimum of two weeks if you cannot hack a month). Do not include plate scrapings, but do include leftovers you throw out. At the end of the month, tally the cost of the discarded food by estimating or using receipts. Place that amount in cash and coins in a jar on the kitchen counter and let it sit there for at least two weeks, then donate it to a food bank.

Food Waste Reduction Game

Objective: to reduce food waste in your home and learn how much money you can save.

Game Play: place an empty bowl in a prominent location on the kitchen counter. Find something to use as markers, such as poker chips, pennies, or elbow macaroni and place a hundred or so in a jar (add more later, if needed). Determine the marker value; say $0.50, $1.00, or whatever works for you. Each time someone eats leftovers, or crackers from the open box, or a piece of produce on the edge of spoiling, put a marker in the bowl (it may be useful to determine ‘acceptable’ actions ahead of time). At the end of the month, count the markers and decide what to do with the money you saved.

Do you have an idea for a food waste reduction game? Share it with other readers in the comments section.

Related Posts


  1. NRDC – Saving Leftovers Saves Money and Resources, last revised 2014/11/19
  2. U.S. EPA – Municipal Solid Waste Generation, Recycling, and Disposal in the United States: Facts and Figures for 2012, February 2014


This Changes Everything – Book Review

Click to buy "This Changes Everything" at Amazon. This Changes Everything: Capitalism vs.The Climate by Naomi Klein reveals some intriguing connections between the global economy and climate change. For instance, international trade agreements can stymie attempts to enact climate change policies and create local jobs in ways that might surprise you.

I heard about This Changes Everything through publicity surrounding The People’s Climate March held in New York City on September 21, 2014. After scanning the table of contents, I knew I wanted to read the book and bought a copy a few weeks later.

“In pragmatic terms, our challenge is less to save earth from ourselves and more to save ourselves from an earth that, if pushed too far, has ample power to rock, burn, and shake us off completely.”

Book Review

Who could resist a book with chapter titles like, “The Right is Right,” “Public and Paid For,” and “You and What Army?” Readers, it is best to approach reading This Changes Everything with an inquisitive mindset and expecting to have at least some of your viewpoints challenged.

The Market

Explore evidence showing how the capitalist free market system is resulting in unstable financial markets, a widening income gap between the ultra-wealthy and everyone else, and a growing disregard for people and the planet. The market has failed to address climate change effectively or to deliver on its promise to trickle down money to poor and middle class families.

Big Green

Discover the interesting, and yes, disturbing relationships between some of the most well known environmental organizations in the world and the giant multi-national corporations who are extracting massive amounts of resources and polluting our water, air, and land.


Read stories from across the globe about what people are doing to protect their communities and how they are fighting enormous and seemingly unstoppable corporations and winning.

The Bottom Line

Naomi Klein is an award-winning journalist and author of international bestseller The Shock Doctrine: The Rise of Disaster Capitalism and No Logo: Taking Aim at the Brand Bullies. She is a syndicated columnist for The Nation and a board member of

Klein’s style of writing is informative, descriptive, and sometimes seemingly purposefully “in your face” (I liked that).

Numerous times while reading the book, I found myself thinking, “Hmm, I hadn’t thought of it that way.” or “I didn’t know that.” I have read many books about climate change so this was surprising and refreshing.

This Changes Everything is a worthwhile read, sure to generate a conversation or two, perhaps spark a debate (hopefully friendly), or maybe encourage someone sitting on the sidelines to stand up and take action. It should be required reading for all government officials, corporate CEOs, lobbyists, NGO executive directors, and MBA candidates. I hope Ms. Klein sent a signed copy to President Obama.

Reader Note: We are fans of checking books out of the library or borrowing from a friend. However, if you choose to purchase this book, please click on one of the links above and make your purchase via the Amazon Associates program. We receive a small fee, at no cost to you, which helps support this website.

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Conscious Capitalism – Book Review

Conscious Capitalism - click to buy at AmazonThe title of Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia begs the question, “Really?” With corporate greed and misdeeds undermining American’s faith in capitalism it’s not easy to envision business as the hero of the story. As I picked up the book, I thought to myself, “Sounds too good to be true, convince me”.

Book Review

Imagine a business that values its customers, whose employees are happy it’s Monday, and treats its suppliers like trusted partners. Imagine a business that makes a profit for its owners and investors while benefiting the neighborhoods in which it operates and protecting the planet.

This is the business world Mackey and Sisodia believe in and demonstrate is possible in Conscious Capitalism.

The beginning of the book recounts how free-enterprise capitalism has benefited society during its 200 or so year history as well as how capitalism has gotten off track, become too narrowly focused, especially on short-term profits, to the detriment of all but a very few.

The stage is set for the balance of the book with a short version of the conscious capitalism credo:

“This is what we know to be true: business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is one of the most powerful ideas we humans have ever had. But we can aspire to even more. Let us not be afraid to climb higher.”

Mackey and Sisodia devised a triangle within a triangle diagram to illustrate the 4 tenets on which conscious capitalism is based.

Higher Purpose

A company’s higher purpose is the reason it exists. The higher purpose forms the foundation of the company and is in the forefront of all actions and decisions. A few examples of higher purpose are noted below.

  • “To organize the world’s information and make it easily accessible and useful.” (Google)
  • “To give people the freedom to fly.” (Southwest Airlines)
  • “To reconnect people with nature.” (REI)
  • “We’re for dogs.” (Pedigree)
  • “To use our imaginations to bring happiness to millions.” (Disney)

A company’s higher purpose attracts customers, team members, suppliers, and investors who subscribe to its purpose and want to be part of it.

Stakeholder Integration

In a conscious business, the primary stakeholders are customers, team members, investors, suppliers, communities, and the environment. All stakeholders are regarded as important and treated with respect. For instance, customers are viewed as human beings to be served, not objectified as consumers to be sold to.

Conscious Leadership

The old military-style “command and control” leadership model is out of date. Conscious leaders bring their authentic human self to work and expect everyone else to.

Conscious Culture and Management

Culture can be a constraint or a competitive advantage. Shaping company culture is considered as one of a leader’s most important jobs.

Becoming a Conscious Business

Mackey and Sisodia share real-life stories and data illustrating that conscious businesses can and have outperformed profit-driven companies and the S&P 500. Any business can become a conscious business. It might be a bit more challenging for a large well established organization but it’s worth the journey.

The Bottom Line

John Mackey is co-founder and co-CEO of Whole Foods Market. Raj Sisodia is a marketing guru, college professor, and author. Mackey and Sisodia co-founded the Conscious Capitalism organization to defend free-enterprise, reimagine capitalism, and promote what they feel is a better business model.

Conscious Capitalism delivers its message in standard business book format sprinkled with examples, inspiration, and how-to advice. There are surprises too. For instance, it’s refreshing to read about the importance of leaders being caring and healthy in addition to understanding systems thinking and market analysis.

The idea of all stakeholders, including the environment, benefiting from conscious capitalism is compelling. It appeals to the human desire to work together towards a common purpose with other people who value humor and compassion just as much as brains or brawn.

The old way of doing business is burning our our people and killing our planet. Conscious capitalism provides a viable alternative.

I recommend Conscious Capitalism to anyone who either owns, works for, buys from, supplies, or invests in a business, in other words all adults.

Where would you rather work? A profit-driven company or a conscious business?

Reader Note: We are fans of checking books out of the library or borrowing from a friend. However, if you choose to purchase this book, please click on one of the links above and make your purchase via the Amazon Associates program. We receive a small fee, at no cost to you, which helps support this website.

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